Rare Beauty by Selena Gomez Soft Pinch Matte Bouncy Blush

What it is: A cushiony, cream-to-powder blush that gives the dreamiest flush of color with a lasting, blurred-matte finish.

Suggested Usage:
-Use your fingertips or the Soft Pinch Blush Brush (sold separately) to apply the blush directly onto your skin. Build as desired.
-For best results, be sure to apply to skin that is prepped and hydrated with moisturizer.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.

What Else You Need to Know: This bouncy, buildable formula has a putty-like texture that blends like cream and blurs like powder. It gives cheeks an airy, cloud-like flush with a smooth, weightless matte finish that won’t settle, emphasize texture, or dry out your skin. It’s water-, sweat-, and humidity-resistant and won’t transfer or smudge.

Clinical Results: In an independent consumer perception study of 55 people:
- 100% said it blends seamlessly and doesn’t drag upon application
- 100% said it instantly blurs skin
- 100% said it doesn’t settle into creases or emphasize skin texture